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The SEO Juice

Squeezing the most out of your local SEO.

Don't Miss an Episode of The SEO Juice

June 2024 - The SEO Juice

Recommended SEO Resources

July 2024 - The SEO Juice

Session Recap:

1. End of Infinite Scroll: Google has reverted to pagination in search results, which might reduce impressions for non-first-page results. Keep monitoring your SEO performance to adjust strategies accordingly.

2. Beyond Traditional SEO: Optimize not only for Google but also for Apple listings and local SEO. Reputation management and local search nuances are crucial for maintaining visibility and trust.

3. Menu Item Optimization: Specific naming of menu items on Google business profiles can significantly impact search rankings, as demonstrated by a restaurant's improved visibility for "Caesar salad" after renaming it from "kitchen Caesar."

Session Resources:

• Presentation Deck: The SEO Juice - July 2024 Deck

Session Recap:

1. Brand Authority and Clicks: Building and maintaining your brand authority is crucial. Represent your brand consistently across the web. Remember, every click is an upvote for your site.
2. New Google Attributes: Google has introduced new attributes and categories, such as wheelchair accessibility icons and various industry-specific options. These can directly impact your ranking and skyrocket your visibility so make sure to update your Google Business Profile.
3. Local Search Decision Factors: Different industries have unique decision factors. For physician offices, reputation and images are pivotal, while star rating and menu details are critical for restaurants.

Session Resources:

• Presentation Deck: The SEO Juice - June 2024 Deck
• Interview: Consumer Search Behavior in Local SEO with Mike Blumenthal
• Plugin: PlePler Local SEO Tool
• Whitepaper: The Evolution of SERP Features: Prominence & Prevalence in 2024

I just watched The Juice with SOCi, and now I'm going to be all up in your face! It was AWESOME!"

- Dawn Norton from Express Pros

"

August 2024 - The SEO Juice

Session Recap:

1. Understanding Google’s ‘Popular Times’ Feature: A new feature allows users to view the average popular times for businesses. This feature not only benefits customers looking for the best times to visit but also aids businesses in planning and optimizing their operations to meet peak demands and improve customer experience.
2. Leveraging Posts with Copy for Search Visibility: We learned that when Google lacks specific details about your business type, posting updates with relevant copy can significantly boost your chances of appearing in search results. This strategy ensures that your business remains visible and accessible to potential customers, even in the absence of detailed categorization by Google.
3. Importance and Optimization of Local Pages: The session emphasized the need for businesses to keep their local pages current and optimized. Accurate, consistent information across listings, relevant keywords, and customer reviews are crucial for better local search visibility. Adding engaging content like images and updates can also boost visibility and attract local customers.
   

Session Resources:

• Presentation Deck: The SEO Juice - August 2024 Deck

• Recommended Plugin: SEO Pro Extension

September 2024 - The SEO Juice

Session Recap:

1. Social Signals in GBP Ranking: Google is using social signals as ranking factors, making it crucial for SEOs to understand how engagement metrics like shares and comments can boost visibility on Google Business Profiles.
2. Local Social Strategy for SERP Domination: A keyword-focused local social strategy can improve SERP rankings. SEOs and social marketers should collaborate to create content that matches customer search behavior.
3. Boosting Visibility for Service Area Businesses: Unique local content on social platforms like Facebook and Instagram can help service area and mobile businesses appear in search results beyond their physical locations.
   

Session Resources:

• Presentation Deck: September 2024 Deck

• Recommended Video: Snackable SEO - Boosting Your Google Ranking with Localized Posts

Check Out Our Collection of Snackable SEO Clips

October 2024 - The SEO Juice

Session Recap:

1. Google's Latest Reviews Policy Updates: Learn how Google's new review restrictions could impact your business profile, and what steps you can take to stay on the safe side.
   
2. Boost Your Holiday SEO Strategy: Discover essential tactics to prepare your local SEO for the holiday season, from optimizing Google Business Profile posts to updating your local pages.
3. Customer Choice Optimization: Find out how service hours and other Google Business features can set your business apart in search results and improve conversions.

Session Resources:

• Presentation Deck: October 2024 Deck

• AI Tool: Google Vision AI

• Report: 2024 Consumer Behavior Index

November 2024 - The SEO Juice

Session Recap:

1. Google’s Core Update: With Google’s November update impacting local rankings, we explored what’s working now to keep your SEO on top.
2. Prescriptive Tips for GBP Reverifications: We shared prescriptive strategies to keep your profile visible as Google increases GBP reverifications, especially for category tweaks.
3. AI Tools Transforming Local Search: From ChatGPT’s live search to Google Maps innovations, we showed how AI can boost your local SEO and set you apart.

Session Resources:

• Presentation: November 2024 Deck

• Google Search Update: Google Search's Core Updates 

• Resource: Google Trends

Are you visible online where customers are searching?

January 2025 - The SEO Juice

Session Recap:

1. New AI Features in GBP: Google’s “Ask Maps About This Place” and AI-generated review summaries enhance user experience and reveal how Google perceives your business. Leverage these tools for better optimization.
2. 2025 Predictions:

   • Map Impressions Will Outpace Search: As search impressions decline, prioritize Google Maps optimization.

   • New Ranking Factors: Features like menu items, AI-tagged photos, and Google Merchant Center are now critical for local SEO.

   • Search Behavior is Shifting: With a potential TikTok ban, YouTube Shorts is emerging as a key platform for engaging audiences and improving visibility.

3. Google Removes 5-Star Reviews: A recent study found Google’s efforts to combat fake reviews have resulted in the removal of many legitimate 5-star ratings. SOCi's findings are quite different, though the overall recommendations remain the same.

Session Resources:

• January 2025 Presentation
  

• The Consumer Behavior Index

• 6 Predictions for Success in 2025

• Showcase in-store products on Google Search & Maps automatically