THE $14.9B MISTAKE: WHY LOCAL ENGAGEMENT IS A MUST FOR RESTAURANT BRANDS
Is your multi-location restaurant ghosting its diners? New research from SOCi reveals that many restaurants miss out on opportunities to engage with local audiences.
Is virtually invisible in 2/3 of local searches, even when 9 of 10 consumers turn to search when they have a need.
Ignores 89%of customer questions (like “What are your hours?” and “How can I share feedback with my local restaurant?”) posted to their Google profiles.
Engages only about 2% of their audiences with each post on social platforms, like Facebook (reactions, comments, shares).
The average restaurant brand is:
These missed opportunities add up. That’s where data from our 2023 Local Visibility Index (LVI) comes in. Our LVI report is a comprehensive resource that provides performance benchmarks for multi-location brands in 39 industries, including restaurant brands, across search, reputation, and social media.
The High Cost of Invisibility for Restaurant Brands highlights the most important data from the LVI for restaurant brands.
Download the whitepaper to learn:
• How restaurants are ghosting local diners on digital platforms
• The cost of failing to engage with diners in local markets
• How our Local Visibility Index benchmarks define success for local engagement
• The top strategies restaurants can use to improve search, reputation, and social performance
EXPLORE THE LOCAL VISIBILITY INDEX
We’re proud to announce the launch of our new Local Visibility Dashboard, which lets you explore the benchmark data in the Local Visibility Index, covering performance metrics in search, reputation, and social across 39 industries.
Find out how the restaurant industry is performing in local markets, then request an audit to see how your brand measures up!
The CoMarketing Cloud for Multi-Location Enterprises