Kyle Sawai explains how SOCi has revolutionized Liberty Tax’s marketing strategy, driving significant business growth. For over five years, Liberty Tax has utilized SOCi to improve data consistency in managing online listings, leading to improved Google rankings and benefits for local franchisees. Liberty Tax leverages SOCi to scale operations, boost SEO, and enhance lead generation. Their marketing team efficiently oversees 2,200 offices by providing national content, while empowering franchisees to customize local material.

With the help of SOCi Genius, Liberty Tax has improved their customer engagement through AI-generated responses, ensuring quick and brand-consistent interactions with reviews and comments. The platform also simplifies the creation of localized content for each office, making it easier to connect with customers in their communities.

Meet the Customer

Kyle Sawai is the Chief Marketing Officer of Liberty Tax and a marketing trailblazer with more than 27 years of experience. He brings an accomplished record of developing customer and digitally centric strategies with brands such as The Home Depot, Pulte Group, Metro by T-Mobile, Chick-fil-A, Farm Bureau Financial Services, and Travelocity. As the Chief Marketing Officer of Liberty Tax, he created new positioning and strategy for the brand, which enabled persona-based audience insights to deliver the first omnichannel effort for Liberty Tax, and more.

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Summary

Summary

Kyle Sawai, CMO