How to Add Social Media Links to Your Google Business Profiles
Subjective Attributes on Google — What You Need to Know
Subjective Attributes on Google — What You Need to Know
Customers are 70 percent more likely to visit and 50 percent more likely to consider purchasing from businesses with a complete Google Business Profile (GBP). Similarly, customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. Multi-location marketers must ensure that each business location has a complete and optimized Business Profile. This includes, but is not limited to, subjective attributes. Within this piece, we'll define subjective attributes and dive into how your multi-location business can leverage them. Let's get started!A Look Into Subjective Attributes
If you're unfamiliar with Google attributes, they're a feature on Google that allows you to showcase what your business offers, like WiFi, parking, or outdoor seating. Subjective attributes are specific attributes based on the opinion of Google users who have visited your business and left a review. Subjective attributes are helpful because they give your multi-location business insight into what you're known for from a customer's perspective. You can access your subjective attributes under "What Your Business Is Known For" in the insights section of your GBP. Below you'll find an example of a subjective attributes chart for a restaurant brand. This chart indicates how a business scores on key attributes that help a consumer decide where to do business.Subjective attributes chart from GBP Insights