How to Add Social Media Links to Your Google Business Profiles
How to Optimize Your Google Profile Attributes for Hotels
How to Optimize Your Google Profile Attributes for Hotels
As a multi-location marketer, your Google Business Profile, formerly known as Google My Business, can be used to manage your business’s online visibility. If your business doesn’t already have Google Business Profiles for each business location, that’s a good place to start. After creating Google Business Profiles, your business can then start updating them with as much information about each location as possible, which includes adding attributes. Attributes allow your business to identify specific services, features, and other offerings your business may have. Attributes can vary depending on the industry, but we’ll focus on optimizing them for the hotel industry for this piece.Attributes and the Hotel Industry
Like restaurants and retail, the hotel industry is a highly differentiated vertical in Google. When a customer searches for a local hotel, Google summarizes the hotel’s amenities that customers can view from Search and Maps. Google explains that users with verified Business Profiles can edit their services and amenities in the “Hotel attributes” section of the Google Business Profile. When adding your attributes, there are a variety of details your hotel can add in that include but are not limited to:- Sustainability practices
- Hotel highlights such as free wifi, pet friendly, and free parking
- Whether you offer discounts or specials for COVID-19 responders
- Various amenities such as a pool, fitness center, room service, and more
How to Add Attributes to Your Google Business Profile
Now that you understand the attributes your hotel brand can choose from, it’s time to start updating them. To add one, simply login to your Google Business Profile and follow these steps:- Select “info” on the left-hand column of your profile for the location you want to manage
- Select “Hotel attributes” and click “Edit.”
- Look through the attributes available, click the ones you want to add and select “Apply.”