How to Optimize Your Google Business Profile Attributes for Retail

As a multi-location marketer, you can leverage your Google Business Profile, formerly known as Google My Business, to manage your business’s online presence across Google. Once your multi-location business creates your Google Business Profile for each business location, you can begin updating the information found in your profile, including attributes. Attributes allow your business to identify specific services, features, and other essential qualities. Attributes can vary depending on the industry, but for this piece, we’ll focus on optimizing them for the retail industry.

Attributes and the Retail Industry

Like hotels, the retail industry is a highly differentiated vertical in Google. As mentioned in Street Fight, “For retail, Google is melding the Google Shopping experience with local search more and more as time goes on, with local filters available in the Shopping interface and product listings appearing in local profiles.” With this differentiation comes various attributes retailers can choose from when optimizing their local listings in Google Business Profile.

Attributes specific to the retail industry include:

Curbside Pick-Up
Delivery
Takeout
In-Store Pick-Up
In-Store Shopping
No Contact Delivery - this attribute was helpful during the height of COVID-19 when consumers were looking for retail brands they could purchase from and receive the product without any in-person interaction.

While these attributes are specific to the retail industry, there are a variety of other attributes that businesses in all industries can select. Get a more comprehensive list of Google Business Profile attributes here. Note that Google adds and modifies available attributes from time to time, so what you see in your own Google Business Profile may differ.

How to Add Attributes to Your Google Business Profile

Now that you understand the types of attributes your retail brand can choose from, it’s time to start updating them. To add one, simply login to your Google Business Profile and follow these steps:

Select “info” on the left-hand column of your profile for the location you want to manage
Select “Add Attributes” and click “Edit.”
Look through the attributes available, click the ones you want to add and select “Apply.”

Once you have added your attributes, you can then look at your local listings to ensure that they have been added correctly. The easiest way to view your published attributes is to check the About tab on the mobile version of your listing. The more information a consumer can find about your business without having to navigate away from your local listing, the better. Optimizing your attributes and including as much relevant information as possible is vital.