A Look Into ChatGPT and How it Works

As a multi-location marketer, you may have heard about ChatGPT in the news recently. OpenAI released ChatGPT in November 2022, and it's text-based artificial intelligence (AI) that can answer questions and take instructions from users in a human-like manner. ChatGPT is a chatbot that has garnered much attention because of its seemingly remarkable ability to answer almost any question or request while providing high-quality answers. Now that you have a basic understanding of ChatGPT, let's learn how to gain access to ChatGPT and leverage it in your marketing efforts.

How to Create a ChatGPT Account

To use ChatGPT, marketers must have an OpenAI account. If you don't already have an account, you can create one for free, as seen in the image below.

An image on an iPad showing the "create your account" screen for ChatGPT

You'll be asked to add your email address, full name, and phone number when creating an account. Or you can log in via your Google or Microsoft account. There is a free version of ChatGPT, and a paid version called ChatGPT Plus, which is twenty dollars a month. According to OpenAI, ChatGPT Plus allows subscribers to gain the following:

General access to ChatGPT, even during peak times
Faster response times
Priority access to new features and improvements

If you need help figuring out how the text-generating AI works, a free version of ChatGPT will suffice. Once you begin using it, you can determine if ChatGPT Plus is right for you.

Ways Marketers Can Leverage ChatGPT

There are various ways multi-location marketers can use ChatGPT. So far, ChatGPT has amazed users with its ability to pen articles and essays, share recipes, interpret historical events, and write song lyrics. While some of these tactics may not be useful for your marketing strategy, let's consider other ways you could use ChatGPT. For instance, if you're unsure how to respond to a negative online review about one of your local business's customer service, you can leverage ChatGPT for guidance. Are you a restaurant brand and having writer's block about what to make your next blog topic? Ask ChatGPT for some ideas. Similarly, if you're having trouble thinking of a way to write a social media post about Women's History Month, you could ask ChatGPT for some inspiration. Here’s an example below:

An image showing ChatGPT's results for "write a social media post for Women's History Month"

While ChatGPT is a great way to assist you in your marketing efforts, it's important to remember that it is still artificial intelligence, and a human touch is still required. The image below highlights some of ChatGPT's capabilities, along with its limitations.

A computer screen displaying the limitations and capabilities of ChatGPT

We recommend doing your own online research and review what ChatGPT has written before using any of its answers or text.

Start Leveling Up Your Localized Marketing Efforts

One thing that ChatGPT has shown us is that the use of artificial intelligence is going nowhere. If you're looking for ways to streamline your marketing strategy and leverage the latest technology, ChatGPT is a great place to start. At SOCi, we’re excited to announce that we have released a revolutionary integration of OpenAI's ChatGPT into our review response management tool. SOCi's review management tool integrates with major review sites, including Google, Facebook, and Yelp. It utilizes advanced machine learning algorithms to provide fast and accurate responses to customer reviews in real time. The integration with ChatGPT enables SOCi Reviews to respond promptly to reviews in a personalized, engaging, and highly relevant way to each customer. This review response helps businesses build better relationships with their customers and increase customer satisfaction. Learn more about the integration and how SOCi can help you manage your localized marketing efforts here.