Top Ranking and Conversion Factors for Local Search

Our team analyzed data from over 300,000 Google listings to quantify the business impact of high search rankings. We found that listings in the Google 3-Pack earn 126% more search traffic and 93% more conversion-oriented actions than listings in the Local Finder! As you can see, optimizing your Google Business Profiles is crucial to winning more customers. This report describes the results of our analysis and also includes best practices for brands to stand out in search results. Download the report to learn more including:

• The Challenge of Ranking Correlation
• The Value of High Local Ranking
• Search Features by Rank Position
• Key Takeaways for Multi-Location Marketers