December 3, 2020

SOCi Spotlight: Anytime Fitness Leverages SOCi to Maintain Updated Local Listings and Local Social Amid COVID-19

Finding a centralized platform that can help your multi-location business manage limitless local search and social pages for your communities, create a localized content strategy, and monitor its online reputation at-scale is a necessity. As a part of this content series, SOCi sat down with some of our customers and asked about their strategic approach to different components of localized marketing (LM). Our hope is that other marketers can read through the answers and learn best practices from companies that are excelling in LM! As a multi-location business, Anytime Fitness truly understands the importance of having a proactive localized marketing strategy for every community they serve. Learn from Former Director of Digital Marketing (Paid, Social, and Local), Christian Betancourt, on how Anytime Fitness, with the help of SOCi, adjusted and scaled their localized social efforts amid COVID-19 and kept their local listings up to date. From providing virtual classes and health and wellness tips across local social channels to maintaining local listings, Anytime Fitness kept consumers informed and active during this difficult time.