RESEARCH REPORT:
The Great Conversational Divide
77% of consumers expect a business to respond to their review or comment.
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How's your social media health?
It's well established that online ratings and reviews significantly influence consumer buying behavior. And most local business owners understand that reviews matter.
But how does business or marketer behavior compare to consumer expectation?
SOCi and the LSA joined forces to find out. In two parallel surveys, we asked consumers about their ratings and review usage while asking businesses about their perceptions of how consumers evaluated them.
What we found will impact your marketing mix for years to come.
Complete the form to download the research now!
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