SOCi worked with NuMark to create a comprehensive digital presence management program focused on listings and reputation management. In addition to claiming and managing NuMark’s listings on key sites like Google, Facebook, and Yelp, SOCi synced NuMark’s location data across all major channels of consumer traffic, including Apple Maps, Foursquare, Bing, secondary directories, and in-car navigation platforms, ensuring that consumers would encounter accurate information about NuMark no matter where they searched. As for reputation management, SOCi’s dashboard offered a feed of all reviews, with convenient tools for response and tagging.

During the first seven months with SOCi, NuMark saw impressive gains, including a 14% improvement in ranking for important keywords, with branded search visibility increasing by 45%. Engagement improved substantially, with phone calls up 131% compared to the previous period and website clicks increasing by 126% year over year. This increased engagement was attributable to factors such as improved quality of listings and the positive brand impression created by active review response.