February 21, 2023

International Franchise Association Selects SOCi as Preferred Vendor for Local Listings, Reviews, Social

Partnership to Support IFA Members in Localized Digital Marketing Efforts

WASHINGTON, D.C. — Feb. 21, 2023 — The International Franchise Association (IFA) has selected SOCi Inc. as its preferred marketing platform provider for local listings, reviews, and social management, recommending a vetted localized digital marketing toolset for franchise marketers to optimize their online presence. SOCi enables both franchisors and franchisees of multi-location brands to strengthen and scale their digital marketing efforts across countless local search and social platforms. SOCi’s platform was built to equip users, from operators at the ground level up to corporate operations and marketing leaders, with the ability to manage online business listings, reviews, and local social media profiles through an all-in-one platform, eliminating the need for individual point solutions that cost franchise businesses time and money. “In our search for a preferred vendor in the digital marketing arena, SOCi stood out with its expansive, all-in-one toolset and its dedication to developing software that works for the franchise business model,” said Alan Catlett, Vice President for Growth and Operations, IFA. “We’re looking forward to offering SOCi resources to our member community, as having a strong localized digital marketing strategy that provides visibility at the corporate and local level is key for multi-location franchise brands.” “Through our partnership with the IFA, we will seek to arm franchises with actionable takeaways to upgrade their digital marketing strategies,” said Afif Khoury, CEO and co-founder, SOCi, the marketing platform for multi-location brands. “We’ve built our platform with scalability in mind, and no other marketing technology offers the wide toolset and user-abilities at all levels of the franchise organization in the way SOCi does.” To learn more about how SOCi supports multi-location franchise businesses, visit www.franchise.org/preferred-vendors.

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About The International Franchise Association Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.