The Challenge

For almost thirty-five years, the iconic Goodcents (formerly known as Mr. Goodcents) has been committed to a culture of fresh food and quick service across the Midwestern United States. At nearly 100 locations, the brand and its franchisees take pride in subs and friendly employee personalities while still being supported by a small corporate team.

Goodcents’s previous marketing platform did not provide the localized marketing service or support the franchise needed. There were incorrect local pages and inconsistencies with listings among other issues that proved it was time to explore a better option.

Goodcents wanted a direct line to a comarketing cloud business partner that could help its internal team be more efficient, provide better marketing services for franchisees, and solve for necessary integrations with other partners.

The Solution

Goodcents found a fix to its local marketing problems in SOCi’s extensive CoMarketing Cloud solutions, including Genius Reviews and integrations with Olo and Punchh.

Utilizing SOCi Listings Advanced, Social, Local Pages, Genius Reviews, and integration partners provides Goodcents one central dashboard to view, plan, and track marketing tactics and data.

Goodcents has long term goals for marketing strategy implementations that SOCi will help them bring to fruition, like a content library available to all franchise partners.

Goodcents utilizes SOCi’s integration with Olo as an online ordering provider through the Goodcents website and app, and Olo’s Rails for third-party ordering systems. Punchh is another integration Goodcents uses within SOCi to offer customer loyalty experience and rewards and an aesthetically pleasing customer interface.

The SOCi Olo and Punchh integrations allow SOCi users to automatically sync SOCi location data, keep business information up-to-date, and gain visibility into Punchh reviews and ratings data all inside the SOCi platform, providing a more holistic view of overall brand perception and performance across all locations.
Goodcents has also embraced SOCi’s new Genius line with Genius Reviews as an early adopter. Before, the small team used review response templates but needed a swap that better fit their stage of growth.

With only one person managing review responses but still wanting to hit a benchmark of responding within a few hours without losing personal touches, Genius Reviews has integrated into the Goodcents workflow instantly allowing for improved efficiency.

Using Genius Reviews feels even more personal than when we were responding to reviews one-on-one because we did not have time for many personalizations and had to copy and paste generic responses. Now our responses are tailored to individual reviews. We are optimistic about using SOCi Genius Reviews and testing out new AI that will benefit our business size and budget.

SOCi Results

With SOCi’s CoMarketing Cloud, Goodcents has been able to better focus its digital marketing efforts for success. Goodcents has seen the following positive metrics as a result of switching to SOCi: