SOCi Assist Provides Scale FPI Needed to Drive Incredible Community Engagement

A low-angle view of modern apartments with balconies featuring dark blue and orange facades against a clear sky.

The Challenge

Finding the Right All-in-One Solution

FPI was on the hunt for a social media marketing solution that could take their activity to the next level. Like so many of our clients, their goals were to reach new audiences while increasing overall engagement. They also wanted to drive qualified traffic to all of their well-branded property websites, while maintaining that consistent brand aesthetic in social. And of course, the goal was to achieve all of this with greater efficiency across their entire portfolio.

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The SOCi Solution

Bring on the Traffic!

By leveraging the power of SOCi’s Assist and Plus packages, FPI has not only seen an exponential spike in website traffic from Facebook, but Facebook is now also consistently ranked as FPI’s top property website referral source behind organic sources such as Google, Bing, and Yahoo.