THE $778.7B MISTAKE: WHY LOCAL ENGAGEMENT IS A MUST FOR PROPERTY MANAGEMENT COMPANIES
Is your property management company (PMC) ghosting current and potential residents? New research from SOCi reveals that many PMCs miss out on opportunities to engage with local audiences.
Is virtually invisible in 7/8 of local searches, even when 9 of 10 consumers turn to search when they have a need.
Ignores 80 percent of customer questions (like "Are short-term rentals available?" and "Do you have private fenced yards?") posted to their Google profiles.
Engages only about 2 percent of their audiences with each post on social platforms, like Facebook (reactions, comments, shares).
The average PMC is:
These missed opportunities add up. That’s where data from our 2023 Local Visibility Index (LVI) comes in. Our LVI report is a comprehensive resource that provides performance benchmarks for multi-location brands in 39 industries, including PMCs, across search, reputation, and social media.
Digital Visibility Unleashed: The Key to Unlocking Billions for Property Management Companies highlights the most important data from the LVI for PMCs.
Download the whitepaper to learn:
• How PMCs are ghosting current and potential residents on digital platforms
• The cost of failing to engage with audiences in local markets
• How our Local Visibility Index benchmarks define success for local engagement
• The top strategies PMCs can use to improve search, reputation, and social performance
EXPLORE THE LOCAL VISIBILITY INDEX
We’re proud to announce the launch of our new Local Visibility Dashboard, which lets you explore the benchmark data in the Local Visibility Index, covering performance metrics in search, reputation, and social across 39 industries.
Find out how the property industry is performing in local markets, then request an audit to see how your PMC measures up!
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