If you're not everywhere,
It's Not a Journey Anymore. It's Chaos.
91% use reviews to validate decisions.
Validation is Everything
Consumers Are Forming Opinions.
© 2025 SOCi. All rights reserved.
Scrolling
Validating on
Checking vibes on
Search Traffic is Down 10%
Your customers are still looking. Just not where you think.
Were you even in the running?
Scroll. Ask. Search. Swipe. Decide.
These are the channels customers are using to find you.
40% prefer video over written reviews.
Visual > Text
3.6 platforms are used to make a decision.
Cross-Channel Discovery
42% use generic search terms. Not brand names.
Brand Loyalty is Fading
About You. Right Now.
The Old Playbook Isn't Broken. It's Irrelevant.
This Isn't:
A funnel-based playbook that worked in 2019
Another 40-page PDF sitting unread in your inbox
A “Future of marketing” hype piece with zero substance
A checklist pretending SEO alone still wins
This Is:
The data behind why fewer people are finding you
Where buying decisions happen (hint: it's not your website)
Why people trust a stranger’s review more than your ad
What to stop doing immediately and what to do instead
Skipping your
TikTok
entirely
website
Today's consumers are:
you're nowhere.
