A Marketer’s Guide to Consolidating Your Tech Stack
Copyright © 2024
THE COMARKETING CLOUD FOR MULTI-LOCATION ENTERPRISES
Amid rising inflation - 8% in 2022 and 4.1% in 2023 - and changes in how consumers find their business of choice, maintaining a well-oiled, efficient martech stack is more crucial than ever. Consolidation is the key to optimizing your martech machine.
In this guide, we’ll define consolidation as a solution and detail its benefits. Then, we’ll dive deep into the must-know steps to executing consolidation.
This guide shows you how to achieve:
- Cost savings
- Better data security
- Streamlined operations
If you’re like the 75% of CMOs and marketing leaders who faced pressure to cut costs in 2023, this guide is for you!
