July 20, 2024

Classical Conversations Optimizes Inquiry Response with SOCi Chat

Classical Conversations is a proven international homeschool program created by parents for parents. Proudly serving over 45,000 families spread over 50 countries globally, Classical Conversations relies on its marketing team to spread the word about the program’s achievements.

“For us to effectively advertise the program and get ‘students in seats’ so to speak, we need to capture the most important parts of our current students’ homeschooling journey through our marketing channels.”

Crystal Storey, Social Media Specialist and Challenge I Director at Classical Conversations

Classical Conversations educates over 125,000 students in the United States annually and more than 10,000 students internationally – numbers the team hopes to increase year-over-year. Typically, students who enroll in the program’s curriculum have experienced difficulty finding a home in a more traditional school environment. Many of the families of these students learn about the curriculum through Classical Conversations’ social media channels.

With the program experiencing rapid growth over the past few years, Classical Conversations needed a way to balance its resources across three main tasks: facilitating incoming visitor requests from their local Facebook pages, managing review response levels, and participating in social media groups to stay engaged with enrolled students and their families.

To mitigate the high volume of inquiries on their Facebook page, the leadership team enabled SOCi Chat with a Classical Conversations twist.

“We launched with a low number of local Facebook pages, so it was easy to respond to incoming requests at first. However, when we began to scale, we turned to SOCi Chat to manage the increased volume of engagements. What was previously a very manual task, has now become the main responsibility of ‘Arisbotle’. It has been great to help page visitors find or start local communities, as well as alert them to upcoming events.”

Crystal Storey, Social Media Specialist and Challenge II Director at Classical Conversations

With SOCi Chat giving the Classical Conversations leadership team time back on their schedule, Crystal has been able to dedicate more time to strategic initiatives, such as the brand’s promotional efforts on social media and launching a new curriculum.

“We’re now able to focus on developing social media content and distributing through our community pages. This has made a tremendous impact on our ability to engage with prospective students and their families. Seeing new members join our communities is a sign that our efforts to make an impact through outreach are working.”

Crystal Storey, Social Media Specialist and Challenge II Director at Classical Conversations

By implementing a consistent posting schedule across Facebook and evaluating posts with high SOCi Scores, Classical Conversations has generated some impressive results in terms of reach. This has proven to be especially true during the summer months when the organization saw some of its highest levels of social engagement to date.

Local users have progressively adopted the platform thanks to a custom-made training portal, complete with certifications and course videos covering topics such as social media strategy and Google Listings.

“After comparing SOCi to other platforms, the answer was clear. SOCi outshone the competition, and we are excited to continue our partnership to reap the benefits of all the new tools and enhancements we get year after year. The SOCi Team collaborates with ours seamlessly. They are very responsive to our enhancement requests, and the user-friendly nature of the dashboard makes both the SOCi team and platform easy to love.”

Crystal Storey, Social Media Specialist and Challenge II Director at Classical Conversations

The Classical Conversations team has seen the following positive results with SOCi: