SOCi Helps Ace Achieve Local Retailer Activation and Authenticity

The Challenge

Inconsistency was a major challenge for Ace Hardware due to the independent management every social page connected to their more than 4000 domestic locations.

To top it off, 25% of those social pages remained unclaimed – leading to rogue and sometimes damaging content.

But the real challenge lies in finding the right tool and partner to help local retailers manage their social media and online reputation when their own experience ranged from novice to expert.

The SOCi Solution

In partnering with SOCi, Ace Hardware was able to:

Protect & grow the Ace Hardware brand while increasing local sales
Ensure local authenticity and brand consistency in-market
Enhance retailer understanding, education, and participation in top social and reputation management sites