Mike Westgate

Executive Leader, TikTok Shop US

Mike Westgate leads the Electronics, Office, and Book categories for TikTok Shop, supporting Fortune 5000 clients and their e-commerce initiatives. Prior to TikTok, he was VP of Marketing at Briggo Coffee, the world's first robotic barista which was later acquired by Coca Cola. Earlier in his career, he was in product and audience marketing at Microsoft in the Windows and US SMB teams respectively. Before his foray into technology, he spent several years at Sara Lee and General Mills in a variety of retail sales and marketing roles.