Transform Your Marketing Strategy at the Must-Attend Event for Multi-Location Enterprises

6:00-7:00 AM
8th Floor - Outdoor Terrace

7:45-8:45 AM
8th Floor - The Edmondson

8:45-8:55 AM
8th Floor - The Albertine

9:00-9:45 AM
8th Floor - The Albertine
Jeremy Gutsche, CEO, Trend Hunter

MAIN STAGE KEYNOTE

New York Times bestselling author Jeremy Gutsche is the CEO of Trend Hunter, a consultancy that has helped Google, Sony, Disney, Pfizer, Starbucks, Coca-Cola, IBM, Adidas, and NASA embrace innovation and realize the potential of AI. Jeremy will help us discover our own Innovation Archetype and reimagine how innovation happens in complex organizations.

9:50-10:35 AM
8th Floor - The Albertine
Afif Khoury, Founder and CEO, SOCi

MAIN STAGE

SOCi founder and CEO Afif Khoury has spent more than 25 years at the forefront of technological innovation. He has led SOCi in building the world’s first CoMarketing Cloud — an autonomous marketing and data analytics platform that leverages AI and SOCi’s proprietary technology to “do the marketing for you.” In this dynamic session, Khoury will explain why the CoMarketing Cloud represents the future of local marketing.

10:35-10:50 AM
8th Floor

10:50-11:35 AM
8th Floor - The Albertine
Mike King, Founder and CEO, iPullRank

MAIN STAGE

The already dynamic world of search engine optimization has seen a dizzying array of changes in the last year, some of which stand to impact local marketing for years to come. Learn from SEO thought leader Mike King, who literally wrote the book “The Science of SEO”, and whose groundbreaking work on generative AI in search and the secrets of Google's algorithm will arm you with the knowledge you need to be competitive.

11:40-12:25 PM
8th Floor - The Albertine
Falk Gottlob, CPO, SOCi
Nicole DiNicola, VP Product Marketing, SOCi
John Lester, Field Marketing Director, Sport Clips
Kyle Sawai, Chief Marketing Officer, Liberty Tax

MAIN STAGE

SOCi's Chief Product Officer Falk Gottlob has an impressive pedigree, having served as a product leader at Microsoft, Salesforce, and Adobe. Gottlob joined by special guests, will explain how SOCi Genius, the automation layer that unlocks the power of the SOCi platform, can profoundly transform your customer experience across every location.

12:25-1:25 PM
8th Floor - The Edmondson

1:25-1:55 PM
20th Floor - The Bailey
SOCi Speaker: Molly Alsobrook

BREAKOUT FRANCHISE FINANCIAL SERVICES

Join us for a dynamic session on mastering cross-functional strategies across social media, search, reviews, and local pages. Discover how to engage potential customers at the right moments and turn them into loyal fans. Get ready for actionable insights and fun tactics to boost your conversions!

1:25-1:55 PM
20th Floor - The Constance
Emily Lange, Social Marketing Lead, Pet Supplies Plus
SOCi Speakers: Danielle Brummet & Neil Grasso

BREAKOUT FRANCHISE FINANCIAL SERVICES

Discover Pet Supplies Plus' winning formula for leveraging data and analytics to enhance local social media performance. Learn how they identify top-performing locations and effectively replicate success across their business. Join us as Pet Supplies Plus shares actionable strategies to optimize local social media efforts and drive business growth through data-driven insights.

1:25-1:55 PM
8th Floor - The Conley
Kyle Sawai, Chief Marketing Officer, Liberty Tax
SOCi Speaker: Conor McDonough

BREAKOUT FRANCHISE FINANCIAL SERVICES MULTI-FAMILY

Discover how Liberty Tax is leveraging consolidation for brand success while looking to AI for enhanced compliance and additional growth opportunities. Kyle Sawai, Liberty Tax's Chief Marketing Officer, will discuss the challenges his firm faced and the success achieved by streamlining their marketing technology. Additionally, Kyle will share how Liberty Tax is thinking about leveraging AI to build upon their success, while strengthening brand adherence and regulatory compliance.

2:00-2:30 PM
20th Floor - The Bailey
SOCi Speaker: Jenny Robinson

BREAKOUT FRANCHISE

Dive into the world of localized social media and discover why it's your secret weapon for boosting visibility and connecting with your community on a personal level. Learn to choose the right strategy, set up a seamless plan and execute. Discover creative ideas for community engagement, share inspiring stories, spotlight new products, and leverage user-generated content. This session will arm you with the tools to turn social strategies into tangible business success.

2:00-2:30 PM
20th Floor - The Constance
Kara Lombardo, SEO Manager, Dick's Sporting Goods
SOCi Speaker: Kelly Settino

BREAKOUT FRANCHISE FINANCIAL SERVICES MULTI-FAMILY

Join us for an exclusive conversation with DICK's Sporting Goods as they unveil their strategies for achieving local search success. Discover how DICK's leverages SEO tactics to enhance visibility and drive traffic to their stores. Gain insights from industry experts Kaci McBride and Kelly Settino on optimizing your local SEO strategy to elevate your brand's online presence and attract more customers.

2:00-2:30 PM
8th Floor - The Conley
Danielle Johnson, VP Marketing & Training, Bridge Property Management
SOCi Speakers: Michael Snow & Danielle Brummett

BREAKOUT MULTI-FAMILY

Join Bridge Property Management's Danielle Johnson for a masterclass on transforming property marketing from listings to leases. Explore their innovative Local Marketing Suite combining SEO, Reputation Management, and Social Assist strategies. Learn practical insights and strategies from industry experts, including SOCi's own Mike Snow and Danielle Brummett, to optimize your local marketing efforts and drive property leasing success.

2:35-3:05 PM
20th Floor - The Bailey
John Lester, Field Marketing Director, Sport Clips
SOCi Speaker: Kelly Settino

BREAKOUT FRANCHISE FINANCIAL SERVICES MULTI-FAMILY

Join us for an engaging Q&A session with Sport Clips as they share insights into their cutting-edge review management strategies using Genius Reviews. Discover how Sport Clips navigates and excels in managing local reviews, and gain valuable insights directly from Sport Clips' experts on optimizing your review management approach to drive business growth and customer engagement.

2:35-3:05 PM
20th Floor - The Constance
SOCi Speaker: Kaci McBride

BREAKOUT FRANCHISE FINANCIAL SERVICES MULTI-FAMILY

Join us for a lively session that takes the fear out of optimizing your local pages. Discover the secrets to mastering meta elements and learn what makes a local page shine. We’ll show you how business listings and local pages can work together for maximum impact. Say goodbye to the dread and hello to a fun journey to local page greatness!

2:35-3:05 PM
8th Floor - The Conley
SOCi Speaker: Stephanie Pellegrino & Neil Grasso

BREAKOUT FRANCHISE FINANCIAL SERVICES MULTI-FAMILY

Join us for the engaging and collaborative Peer Connection Workshop, crafted to foster community learning and meaningful discussions. Participants will be divided into small groups to promote peer-to-peer learning, with SOCi team members offering discussion topics. This session prioritizes participant-driven conversations, encouraging the sharing of experiences and collective problem-solving.

3:05-3:20 PM
8th Floor

3:20-4:05 PM
8th Floor - The Albertine
Kim Lefko, Chief Marketing Officer, Ace Hardware Corporation

MAIN STAGE

This year marks the 100th anniversary of Ace Hardware, a beloved local brand that continues to innovate in the digital era. Learn about Ace Hardware's digital transformation from none other than Kim Lefko, the company's Chief Marketing Officer, who leads the Ace's global marketing and advertising efforts and digital initiatives.

4:10-4:55 PM
8th Floor - The Albertine
Brandon Rhoten, Chief Marketing Officer, GroundTruth
Kara Lombardo, Manager of SEO, DICK'S Sporting Goods
Kelly McGee, Director of Digital Marketing, Jersey Mike's
Bobby Pettey, Regional Marketing Manager, Olympus Property

MAIN STAGE

Join Brandon Rhoten, member of SOCi's advisory board, former VP at Wendy's and CMO of Potbelly and Papa John's, and current CMO of GroundTruth, as he convenes a panel of marketers from top companies in a variety of industries, who will discuss their approach to digital transformation, the role of SaaS, how to meet organizational challenges and embrace opportunity.

6:45 PM
Lobby Level - The Joseph

7:00-10:00 PM
308 Broadway - 3rd + 4th Floors

1:00-5:00 PM
8th Floor

7:00-9:00 PM
21st Floor - Denim

6:00-7:00 AM
8th Floor Outdoor Terrace

7:30-8:30 AM
8th Floor - The Edmondson

8:30-8:45 AM
8th Floor - The Albertine

8:50-9:35 AM
8th Floor - The Albertine
Mike Westgate, Executive Leader, TikTok Shop US
Monica Ho, CMO, SOCi

MAIN STAGE

SOCi research shows that consumers are increasingly turning to social platforms to interact with local businesses. Michael Westgate of TikTok Shop will get us up to speed on the amazingly fast growth of TikTok and the changing behavior patterns it represents, with consumers turning in greater numbers toward social networks to find new products and engage with brands. Learn what your brand needs to know to appeal to the TikTok generation!

9:40-10:25 AM
8th Floor - The Albertine
Damian Rollison, Director of Market Insights, SOCi

MAIN STAGE

This year marks the sixth annual release of SOCi's Local Visibility Index (LVI), an industry report on the state of local marketing covering search, social, and reputation. For the 2024 edition, the LVI is bigger and more comprehensive than ever, representing thousands of multi-location companies in a broad range of industries. Learn who made the cut to be listed among the 100 most visible local brands — and how they got there.

10:25-10:40 AM
8th Floor

10:40-11:25 AM
8th Floor - The Albertine
Kaci McBride, Director of Customer Experience, SOCi

MAIN STAGE

What happens when you add AI-powered automation to your marketing tools? Analysis of the underlying data tells us the answer. Join SOCi’s Director of Customer Experience, Kaci McBride, as she uncovers the impact AI can have on your local marketing strategy. Follow along for an insightful data story that takes us through the effects of leveraging AI technology and how it can bolster your digital channel performance.

11:30-12:15 PM
8th Floor - The Albertine
Ben Brownlee, Chief Customer Officer, SOCi
Carrie Spencer, Director of Marketing, Southern Rock Restaurants
Sean Brevick, VP of Commercial Marketing, IHG Hotels & Resorts
Danielle Johnson, VP of Marketing, Bridge Property Management

MAIN STAGE

Hear actionable insights from a panel of brands implementing new digital marketing technologies and AI solutions to improve local marketing performance. Listen in as our panelists reveal the strategies they’ve used to overcome internal bottlenecks and the Xs and Os behind the local marketing campaigns that have allowed them to dominate the local marketing landscape. Moderated by SOCi CCO Ben Brownlee.

12:15-1:00 PM
8th Floor - The Edmondson