CUSTOMER STORY

Meet the Customer

CKE Restaurants, Inc., the parent company of Carl’s Jr. and Hardee’s, oversees a combined footprint of over 3,800 franchised and company-operated locations in the United States and abroad. Renowned for their commitment to quality, service, cleanliness, and innovation, these flagship brands have set the standard for premium quick-service dining. Together, they drive steady franchise growth and elevate customer experiences through bold marketing and innovative products. Leading the charge in digital innovation is Austin Young, Digital Marketing Manager at CKE Restaurants, Inc., who leverages digital strategy to optimize brand presence, enhance customer engagement, and deliver measurable growth across platforms.

Meet the 

Visionary

Meet the Customer

Summary

Austin Young
Digital Marketing Manager

Learn how CKE Restaurants improved its local marketing strategy with SOCi’s Genius Agents. Acting as an extension of CKE’s team, SOCi supports their lean operations while addressing the unique challenges of the quick-service restaurant (QSR) industry.

CKE leveraged SOCi to streamline local listings management on Google and Apple, achieving unmatched accuracy and efficiency compared to previous solutions. SOCi’s AI agents, including Genius Search, help CKE connect with customers, promote deals, and manage social media at local, regional, and national levels. With innovative marketing solutions and industry expertise, SOCi helps CKE drive customer engagement and business growth.

The AI-Driven Strategy Helping CKE Connect with More Customers

INDUSTRY

LOCATIONS

PRODUCTS

Retail and Education

3,200

Quick-Service Restaurant

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Meet the 

Visionary

Meet the Customer

Summary

Learn how CKE Restaurants improved its local marketing strategy with SOCi’s Genius Agents. Acting as an extension of CKE’s team, SOCi supports their lean operations while addressing the unique challenges of the quick-service restaurant (QSR) industry.

CKE leveraged SOCi to streamline local listings management on Google and Apple, achieving unmatched accuracy and efficiency compared to previous solutions. SOCi’s AI agents, including Genius Search, help CKE connect with customers, promote deals, and manage social media at local, regional, and national levels. With innovative marketing solutions and industry expertise, SOCi helps CKE drive customer engagement and business growth.

Summary