Local Memo: Google Unveils New Ways to Search

In this week’s update, we discuss Google’s new AI-driven search features; updates to Apple Business Connect that expand business presence to the Apple ecosystem; and new customization features from Meta AI.

Google Unveils New Ways to Search

The News

Google is introducing new AI-driven features in Search to offer more diverse ways for users to find information. With enhancements like visual and voice search through Google Lens, people can now point their cameras or ask questions aloud to receive AI-generated overviews. Lens usage, particularly among younger audiences, has surged, and video comprehension features now allow users to ask questions about moving objects in videos, expanding search possibilities. Additionally, shopping via Lens is now more intuitive, allowing users to quickly find and compare products they see in the real world.

Google is also refining search results using AI to organize information, making it easier for users to explore open-ended topics such as meal ideas. AI-organized search results are now rolling out for recipe searches, while updates to AI Overviews are driving more traffic to websites by prominently displaying supporting links. Google is testing ads within AI Overviews, connecting users with relevant products and services during their searches.

Courtesy: Google

Why This Matters

For marketers, these innovations are crucial. AI-driven search tools present an opportunity for increased visibility, with more diverse content being showcased. The incorporation of ads into AI Overviews also provides a direct way for marketers to reach users more effectively, making it essential  to optimize content and leverage new touchpoints in AI-enhanced search.

Apples Releases New Tools Aimed to Manage Presence 

The News

Apple’s expanded suite of business tools, delivered through Apple Business Connect, is designed to help businesses improve their local presence across Apple’s ecosystem. Originally focused on managing listings on Apple Maps, the service now extends to Apple’s network of apps including Siri, Spotlight, Safari, and more. Businesses can customize their profiles with cover photos, logos, and promotions while using actionable buttons for services like “order pickup.” Importantly, Business Connect is now available for all businesses, including fully online and service-based companies, allowing them to engage customers without needing a physical location.

In addition to local presence, the tools offer branded integration across Apple products. Features like Branded Mail, Tap to Pay, and future integration with the Apple Phone app allow businesses to enhance their visibility during customer interactions. This includes branded emails with logos and custom headers, as seen below, and payment experiences that show business names and icons, helping consumers recognize and trust the business. Insights provided by Apple’s platform allow companies to better understand how users engage with their business across Apple’s ecosystem.

Courtesy: Apple

Why This Matters

These tools are vital for marketers because they offer new ways to increase brand visibility and trust across one of the world’s largest platforms. Apple’s ecosystem reaches over a billion devices, making it a critical space for businesses to manage their local and digital presence. With these new tools, marketers can ensure their brand stands out, engages customers, and builds credibility across Apple’s apps and services.

Meta Tests New AI Memory Feature 

The News 

Meta is testing a new AI “Memory” feature in WhatsApp that could allow users to refine chatbot responses based on personal preferences. The feature, uncovered by WABetaInfo, would enable Meta AI to remember key details from your chats, such as your preferred name or dietary restrictions, to provide more personalized recommendations. Users can manage these memories, asking the AI to “remember this” or to forget specific information, making it easier to tailor chatbot interactions over time.

Courtesy: WABetaInfo

This new capability aligns with Meta’s broader push towards customizable AI experiences. The Memory feature would allow users to fine-tune responses for more relevant and personalized interactions, similar to Meta’s efforts on Instagram, where users can create custom bots with specific personality traits. While initially discovered in WhatsApp, the feature could potentially expand to other Meta platforms like Facebook and Messenger, bringing personalized AI interactions across multiple channels.

Why This Matters

As Meta points out, users are already leveraging AI for personalized recommendations, including finding local restaurants and services. Keeping local profiles updated with accurate, relevant information becomes even more important in this landscape, as tailored AI responses can directly influence customer decisions based on the data businesses provide.