How SOCi Surveys Helps Brands Collect Customer Insights and Boost Review Generation

For multi-location brands, understanding customer sentiment and managing online reputation are essential to success. SOCi Surveys transforms this process by seamlessly combining feedback collection and review generation into one powerful solution. This innovative tool gives brands a complete, streamlined approach to understanding customer sentiment and building an online reputation—an all-in-one experience.

A Single, Streamlined Process That Puts Your Customers First

SOCi Surveys combines feedback collection and review solicitation into a seamless process. Instead of overwhelming customers with multiple follow-up requests, SOCi Surveys captures insights and encourages reviews in one simple touchpoint. 

This approach simplifies things for your team and keeps customers engaged without feeling bombarded. As a result, customers are more likely to provide honest feedback and leave positive reviews—helping you strengthen loyalty while enhancing the customer experience.

Here’s how to leverage SOCi Surveys to gain meaningful insights and improve your brand’s online reputation.

Multi-Channel Flexibility

Meeting customers where they are is the first step to successful feedback and review collection. SOCi Surveys offers multi-channel capabilities, including email, SMS, direct links, and website forms. 

This versatility allows you to engage with customers on their preferred platform, making it easier for them to participate. Simplifying engagement increases survey responses and review submissions, expanding your brand’s reach across various digital channels.

Protecting Against Oversurveying

SOCi Surveys include built-in protection against oversurveying, ensuring customers aren’t over-contacted. If a customer has recently completed a survey, the platform will skip them for a set period (e.g., 60 days) to prevent survey fatigue. 

This feature helps you stay connected with customers over time without overstaying your welcome, fostering a positive relationship and a continuous flow of feedback and reviews.

Customized Outreach That Feels Genuine 

Personalized interactions significantly boost customer engagement. SOCi Surveys allows you to dynamically include customer names and location details in emails, making outreach feel more personal and authentic. 

This customized approach strengthens relationships by showing customers they’re valued beyond just a number. With scalable personalization, you can create meaningful connections that encourage participation and foster customer loyalty.

Request Reviews on Multiple Third-Party Sites

SOCi Surveys simplifies the review request process by enabling brands to direct customers to leave reviews on key sites such as Google, Facebook, and others (excluding Yelp) directly from within the survey. 

Brands can specify multiple review platforms, offering customers flexibility and increasing the likelihood of receiving reviews on high-traffic sites. This improves your brand’s visibility in search results and enhances your credibility across social channels.

Respond to Customer Feedback From One Inbox

SOCi centralizes all customer feedback—whether from surveys or third-party reviews—into one inbox, making it easy to monitor and respond from a single location. This approach saves time, streamlines operations, and prevents feedback from being missed. With everything in one place, engaging with customers and managing your online reputation becomes effortless.

One Unified Platform

SOCi Surveys is part of SOCi’s CoMarketing Cloud, an integrated platform that consolidates Search, Social, and Reputation channels. The platform collects and stores first-party data, customer insights, and reviews, providing a comprehensive view of your brand and customer interactions across locations.

This valuable knowledge helps brands understand customer sentiment and grow their reputation at scale. In the future, Genius AI will leverage this data to enhance local marketing strategies across Search, Social, and Reputation channels.

With SOCi Surveys, brands can simplify feedback and review collection while strengthening customer relationships and boosting online visibility. It’s the complete solution to help you connect with customers, understand their needs, and improve your brand’s reputation—all without overwhelming your audience.

Request a demo of SOCi Surveys today.