Our Mission

Afif is the Founder and Chief Executive Officer of SOCi, and has been at the forefront of technology for over 25 years.

With a BS in Neuroscience and Genetics from UC San Diego, and a JD from Northwestern University School of Law, Afif has enjoyed a decorated career as a scientist, an attorney, a venture capitalist, and founder of two successful startups—including SOCi, which he has built to a 7-time Inc.5000 Fastest Growing Company in America and G2-ranked Top 5 Marketing Platform in the World.

Afif is now passionate about changing our relationship with software, from a tool to a partner that can be trained to do the work for us. To that end, SOCi has recently released the CoMarketing Cloud, an autonomous data analytics and marketing platform that is changing the martech landscape.

Ben Brownlee brings 25 years of experience in working in post-sale functions, with heavy focus on revenue-generating support and services, account expansion, and customer retention disciplines. He previously served as the Chief Customer Officer at Gong, overseeing the customer journey from point of sale, including monetization of services and renewal and expansion accountabilities. Prior to Gong, Ben worked nearly two decades at Blackbaud, as they scaled from a private $100m company to a $1b+ ARR publicly-traded global organization. In his time there he held various leadership roles, including Vice President of Global Customer Success for a 500+ employee division.

Monica Ho, CMO of SOCi, Inc., has had nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, Monica served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand. In addition to her role at SOCi, Monica serves on the board of the Advanced Digital Marketing and Media Community of Austin (AUSAM), as well as serves on the advisory boards of several digital marketing and technology start-ups within NY, TX and CA.

Pam Perry is a human resources executive with over 40 years of experience leading strategic and innovative results for high-growth public and private global companies across a range of industries, including manufacturing, real estate, healthcare, biomedical, internet services, and entertainment.

Prior to joining SOCi, Pam held senior human resources leadership positions at several prominent companies including UpJohn, Caremark ltd, and CB Richard Ellis. In the last 20 years, Pam has focused on the software industry including a high profile role as a JMI Equity Operating Advisor to many of their portfolios including the Chief People Officer of Appriss, automotiveMastermind and now SOCi.

Pam has demonstrated a proven track record of success in scaling companies in areas such as mergers and acquisitions integration, talent acquisition, compensation and sales incentive design, employee engagement and performance management, leadership development and succession planning, and total rewards design.

As the Chief People Officer (CPO) at SOCi, Inc., Pam works throughout the organization to develop and implement effective human resources strategies that support the company’s growth and success. Her expertise in cultural transformation, change management, and organizational development has been critical to SOCi’s continued success.

An inspirational leader, Eric has over 15 years of finance and operational experience across private and public sectors, with deep industry expertise in high-growth SaaS technology start-ups. In 2020, Eric was recognized as the CFO of the Year by the San Diego Business Journal. During his 3 previous roles as CFO, he managed global finance and operations, IT infrastructure, M&A, tax, and accounting, while also securing his last company a successful acquisition by Mimecast (MIME). Eric has defined a new generation of CFOs by cultivating cross-departmental collaboration to break down the walls between finance and technology. His high energy, fierce intellect and his capacity to dream big, drives him to maximize the strength of his team and makes him an invaluable asset to SOCi.