[Webinar] The Science of Engaging Your Local Audience on Social Media— Restaurant Edition

Learn to start using social media to turn customers into loyalists and advocates in this new webinar.

When was the last time you looked up a restaurant online? Over the weekend? When you were looking for a “special occasion” spot? Perhaps you saw a mouthwatering picture of a slice of pizza, looked up the place closest to you with the best reviews and a killer happy hour special, and decided, “Yeah. it’s time for some pizza and beers.” If this sounds familiar, you’re part of the 80% of people who now look up a restaurant online before dining. Social Media and review sites have become a staple of the restaurant experience. What does this mean for you as a franchise owner? Our latest webinar, The Science of Engaging Your Local Audience on Social Media — Restaurant Edition, will walk you through the current state of restaurant franchises and how social media is now the ultimate tool for customer attraction, retention, and loyalty.

Join SOCi’s Jacob Chappell and Will Price, as they walk through exactly how franchise restaurants can engage their local audiences on social media across 10s, 100s, and even 1000s of profiles. Did you know? A whopping 68% of adults are on Facebook, 91% of whom also use Instagram. That’s 1.69 BILLION people. As of March 2018 there were 264,371,677 posts using the hashtag “food” on Instagram, a number that’s growing every minute. The posts span all types of food from the fast to the fancy, just look at the top 3 most posted cuisines:

#steak - 8,432,782 posts

#sushi - 20,507,036 posts

#pizza - 31,304,595 posts

Food is so popular on social media that it is no longer a marketing option for restaurants, it’s a necessity. 69% of millennials take a photo of their food before eating it, meaning every meal is an opportunity to make a connection with a potential brand ambassador who can start promoting your business online. Easy access to online reviews boosts ratings, which increases the level of trust owners can build within their local audience. Business increases 27% with only half a star’s difference on Yelp, making social one of the biggest influencers of restaurant decision making.

In this webinar, we talk hashtags, stories, going “live,” and perfecting your business profile in order to attract the attention of the customers you want. You’ll get our 2018 predictions for organic and paid content, as well as learn the channels that can make the biggest impact on your business.