Unprecedented ROI for Multi-Location Businesses with SOCi’s Genius Agents
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Local marketing has never been more complex. As multi-location businesses expand, delivering tailored content and engagement across all locations and customer touchpoints–without compromising brand consistency–is a massive undertaking. This challenge becomes even more difficult when local marketers have to juggle multiple systems and processes across local listings and pages, social media, and reviews.
Consider Verlo Mattress, a leading mattress manufacturer and retailer with locations across several states. Each Verlo Mattress franchise was tasked with responding to all their location’s customer reviews and social media engagements. Running a successful franchise is resource-intensive. It often took more than a day for locations to find the time to reply to reviews and engagements—and some ended up being missed entirely.
Resource and engagement challenges like these are all too common for multi-location businesses. But, there’s a solution. As the leader in local marketing, SOCi purpose-built Genius Agents: the first set of AI agents designed to do the work of 1,000 local marketers. In Verlo Mattress’s case, after getting started with our Genius Reputation Agent, they increased Facebook post engagements by an average of 74% quarter-over-quarter and cut their average review response time by 29 hours (97%).
Today, SOCi offers three Genius Agents, each aligned with one of the core pillars of local marketing: search, social, and reputation. Let’s take a closer look at the results these agents are driving for local marketers.
Search Agent: Optimize Local Visibility at Scale
Kumon, the world’s largest after-school enrichment program, wanted to make it easier for families to find their local centers online. They chose our Search Agent to analyze data and trends across their customer touchpoints and markets, and recommend localized SEO and listings improvements for every location–an undertaking Kumon never had time for before.
Just three weeks after enabling our Search Agent and accepting its initial recommendations, Kumon listings saw a dramatic increase in impressions. After thirty days of accepting Search Agent’s real-time SEO improvements, Kumon’s Google search rankings had improved by an average of six positions. Families are now discovering Kumon learning centers more quickly and easily and they will continue to reach new levels of success as Search Agent works 24/7 to help them stay ahead of local trends.
“Genius Search [Agent] has allowed us to get ahead of listings optimization, so we can continuously work on improving, rather than making the improvements when we see the listing is getting less traction.” – Kristin Ratliff, Branding Specialist, Kumon North America
Social Agent: Streamline Engagement and Build Brand Presence
A leading hotel management group, known for its diverse portfolio of luxury boutique hotels, beachfront resorts, and branded locations, faced challenges managing social media across all its brands and locations. The selected Social Agent to evaluate their customer interactions and markets in real-time to populate their social media calendars with localized content and create tailored responses for every social engagement for approval.
The results speak for themselves. Response times dropped dramatically from an average of 10.5 days to under 24 hours, with over 90% of customer messages answered within a day. This faster, more efficient engagement strengthened customer satisfaction, increased bookings, and allowed the management group’s team to focus on delivering exceptional experiences.
“[Genius Social Agent] helps us view engagements collectively, enabling us to identify patterns for enhancing guest experiences. When we can respond rapidly, especially with promotional content, more people are encouraged to book nights because they receive an answer from the hotel so quickly.” – Marketing Manager, Leading Hotel Management Group
Reputation Agent: Automate Reputation Management and Improve Customer Loyalty
Southern Rock Restaurants (SRR), a major franchise operator of McAlister’s Deli with 156 locations across thirteen states, faced the daunting challenge of managing over 25,000 monthly reviews while maintaining a strong online reputation. The task was overwhelming, and despite its best efforts, SRR was falling behind. They chose Reputation Agent to continuously find and gather online reviews into one inbox and generate personalized responses for approval based on the latest local data and trends.
Within just 24 hours of enabling Reputation Agent, SRR slashed their review response times by 55% and achieved an unprecedented 99% review response rate. Even more impressively, with Search Agent on their team, SRR was finally able to respond to a backlog of more than 107,000 historical reviews in just a few weeks.
“Genius [Reputation Agent] exceeds our goals for responses and is forward-thinking in how it responds. It’s easy with human interaction to make mistakes but with Genius [Reputation Agent], there are no mistakes, no responses are ever the same, and we don’t have to use templated responses anymore.” – Carrie Spencer, Director of Marketing and Digital Activation, SRR
The Combined Power of Genius Agents: Unified for Unmatched Impact
SOCi’s platform brings real-time data and insights together across channels, networks, and locations, giving you a constantly up-to-date view of search, social, and reputation that’s localized to each market. Each Genius Agent taps into this intelligence layer to deliver impressive results on its own. But Genius Agents are even more powerful when they work together.
Think of Genius Agents as a perfectly coordinated digital extension of your team. Genius Reputation Agent can use your brand guidelines and online listings information to thoughtfully reply to every customer review in record time. Genius Social Agent can evaluate customer reviews alongside location-specific events to find trends and craft tailored content. All the while, Genius Search Agent can monitor social interactions to keep you ahead of shifts in search trends, so your business is always visible.
AI Agents: The Future of Local Marketing Is Here
SOCi’s Genius Agents unite and automate complex workflows across search, social, and reputation. The result is enhanced local visibility, increased customer engagement, and unmatched cost efficiency.
Whether you’re ready to dive into the full potential of AI or just beginning to explore what’s possible, SOCi’s team is here to help. Let’s connect and talk about how Genius Agents can elevate your marketing and deliver the results you’re looking for.
