SOCi Upgrades Genius Search with Revolutionary Metrics Dashboard

Genius Search Metrics Unlocks Key Insights into Local SEO Performance, Allowing Brands to Monitor Engagement and Rankings with Greater Transparency

SAN DIEGO—Nov. 19, 2024 —SOCi Inc., the CoMarketing Cloud for multi-location enterprises, is launching Genius Search Metrics, a new dashboard feature enhancing Genius Search by providing businesses with the ability to track the impact of search optimizations on their local search performance. Available on Nov. 19, Genius Search Metrics marks a significant step forward in enabling enterprise and commercial brands to make data-driven decisions to optimize their online visibility. 

Genius Search Metrics offers comprehensive insights into search rankings and listings engagement, allowing businesses to monitor the real-world effects of applying Genius Search recommendations. Users can now access high-level reports that showcase key improvements in search performance over time. These insights enable companies to strategically adjust their SEO efforts and maximize their local search visibility.

“Understanding the impact of search optimization efforts is essential for marketers looking to improve local search performance, but they have faced the challenge of linking their actions to measurable outcomes and determining what drives the best results,” said Nicole DiNicola, VP of Product Marketing, SOCi. “Genius Search Metrics simplifies this process, giving businesses an intuitive, all-in-one dashboard to monitor search rankings, track engagement, and measure the tangible impact of Genius Search recommendations.” 

Key Features of Genius Search Metrics Include:

• Search Rankings at a Glance: View comprehensive reports on search rankings and understand performance trends over time, enabling businesses to evaluate their position in local search results.
• Engagement Tracking: Monitor listings engagement to identify which strategies are driving customer interactions, ensuring resources are focused on effective tactics.
• Actionable Insights: Access visualized reports and data-backed insights to make strategic decisions, identify growth opportunities, and optimize local search strategies.
• Streamlined Reporting: Centralize search performance data in an intuitive dashboard, simplifying the process of monitoring search data across multiple locations.

To learn more about SOCi Genius and its capabilities, visit www.soci.ai/genius.

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About SOCi

SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels. Through the use of best-in-class generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises actionable insights and recommendations while automating their most important workflows at scale. With SOCi, businesses can strengthen their digital presence across local search and social pages while protecting their online reputation, driving improved customer engagement and market leading results. To learn more about how SOCi can help fuel your localized marketing success, please visit us at www.soci.ai or message us at [email protected].