Introducing Link Delivery: Making Feedback Collection Effortless

Customer feedback is invaluable — not only for gauging satisfaction but for identifying dissatisfied customers. This creates opportunities to engage in conversation, make things right, and rebuild relationships. Listening to feedback also uncovers pain points and areas for operational improvement. In fact, 83% of customers report feeling more loyal to brands that respond to and resolve their complaints, underscoring the importance of closing the loop with your audience.

But how can you gather feedback efficiently, at the right time, and across all the channels your customers use? That’s where SOCi Surveys’ new Link Delivery feature comes in. This tool offers a seamless way to collect customer insights, giving businesses the flexibility to generate survey links and share them in real-time, no matter the platform or touchpoint.

The Challenge: Seamless, Instant Feedback Collection

In a world where convenience reigns supreme, businesses must be where their customers are, which includes making feedback collection as effortless as possible. Whether customers are shopping in-store, browsing social media, or reading a receipt after a purchase, the challenge is capturing their feedback in the moment, across various channels.

SOCi’s Solution: A Simple, Powerful Approach

With SOCi Surveys’ Link Delivery feature, collecting customer feedback is easier than ever. In just two clicks, users can generate a unique survey link that can be instantly shared across any channel, whether it’s a printed receipt, social media post, or CRM system. This flexibility ensures businesses can capture first-party data when and where it matters most.

The Benefits: Building Relationships Through Feedback

At its core, Link Delivery empowers businesses to connect with customers in new and impactful ways.

• It’s simple to use — no technical expertise needed.
• It unlocks the potential of first-party feedback, a powerful asset for any brand.
• And, most importantly, it helps you build stronger relationships by getting to know your customers better and acting on their insights.

Let’s explore how you could use this feature to enhance your business. From collecting immediate feedback to engaging your audience on social media, Link Delivery unlocks a world of possibilities.

“SOCi has been a game-changer for our company. It has allowed us to improve our communication with customers, increase our brand awareness, and reduce the time it takes to respond to customer feedback.” — Dan Sokolik, VP of Marketing, Lee’s Famous Recipe Chicken

Use Cases: Where Link Delivery Shines

• On-the-spot reviews: After interacting with a customer, local managers can quickly generate a survey link to collect immediate feedback, ensuring responses are timely and relevant.
• At physical locations: Display a QR code generated from a Survey link at key touchpoints like the register or exit. Customers can scan the code to submit feedback instantly, creating a frictionless experience.
• On receipts: Adding a survey link at the bottom of receipts provides customers with an easy way to share feedback on their recent purchase or experience, increasing response rates.
• After a negative review: When addressing a negative review, businesses can have  Genius Reviews automatically attach a survey link, allowing customers to share additional feedback privately and offering a resolution pathway.
• Through CRM or POS emails: Embed surveys in emails sent through CRM systems, enabling businesses to collect feedback directly from customer interactions.
• In social media posts: By incorporating Survey links into social media content, businesses can engage with their online audience and capture real-time feedback while increasing engagement.

With Link Delivery, SOCi makes it easy for businesses to gather first-party feedback, meeting customers wherever they are, whether it’s online, in-store, or on social media. 

The flexibility of this feature transforms feedback collection into a dynamic process that adapts to the needs of your business and your customers.

Transform Your Feedback Strategy with SOCi Surveys

In today’s competitive market, listening to your customers is essential for growth. SOCi Surveys’ Link Delivery offers the flexibility and efficiency needed to gather valuable feedback across multiple channels, keeping businesses connected to their customers and continuously improving their offerings.

Your brand can then use the data from these surveys to improve your customer experience, and ultimately win more sales. What are you waiting for? 

Discover the power of Link Delivery today with SOCi Surveys.