March 14, 2024

SOCi & Talkwalker Forge New Partnership: Turning Local Marketing Inside Out

Allison Mueller

SOCi & Talkwalker Forge New Partnership: Turning Local Marketing Inside Out

SOCi, the leading CoMarketing Cloud, is thrilled to announce a partnership with Talkwalker, a leading consumer intelligence and social listening company, creating a powerhouse ecosystem designed for local marketers to thrive. This collaboration marks a new era in local marketing, highlighting the strengths of SOCi's location data consolidation and AI-powered products and Talkwalker's unparalleled social listening capabilities. Together, we’re turning the traditional inside-out by offering a way for marketers to leverage location intelligence and broader digital dialogue from external conversations surrounding a brand.

Location Intelligence, Outside Insights

At SOCi, our mission has always been to harness the power of location intelligence across various channels and networks through our CoMarketing Cloud. Our suite of SOCi Genius AI-powered products leverages best-in-class generative AI and patent-pending processes to perform highly localized marketing tasks with unmatched efficiency and personalization. From crafting authentic review responses to generating engaging social posts, we focus on making local marketing more automated and effective. Yet, engagement also extends beyond the boundaries of location. To craft content that resonates on a deeper level, brands must listen to the outside, unowned conversations — tapping into the insights and emotions shared by consumers about brands, products, and services beyond their location. This is where Talkwalker steps in, offering a lens into the world of unowned conversations, providing a deeper understanding of the consumer "vibe" that goes beyond physical locations.

The Power of Local and Listening Insights

Our partnership makes it easy for marketers to activate social listening insights for more effective and impactful local marketing through SOCi's search, reputation, and social tools. By analyzing keywords and trends from outside conversations, marketers can use this information as directives to improve AI-generated content with SOCi Genius. This approach helps ensure that all local marketing efforts — whether through search queries, social posts, or reputation management — match the brand's image, consider local differences, and align with what consumers are talking about. With SOCi and Talkwalker, marketers gain the capability to make local marketing truly resonate with each community's unique character, informed by a comprehensive view of consumer discussions.

“Our partnership with Talkwalker marks a significant milestone in our journey towards redefining local marketing. Together, we're setting a new standard for how brands connect with communities, ensuring every marketing effort is dynamic and authentic.” — Josh Galecki, Senior Business Development Director

Taking Local Marketing to New Heights

This partnership represents more than just a collaboration between two industry leaders; it's a commitment to building a top-tier ecosystem that local marketers can leverage to elevate their strategies. With SOCi's expertise in location intelligence and Talkwalker's mastery of external insights, we're enabling marketers to create local marketing synergy. SOCi and Talkwalker are excited to redefine what's possible in local marketing as we move forward. Together, we're not just adapting to the changing landscape — we're creating it, offering a way for brands to connect with their communities on a level that's genuinely local.