January 22, 2024

Elevating Local Engagement: The Power of AI in Local Social for Enterprise Brands

Darcy Bickham

Elevating Local Engagement: The Power of AI in Local Social for Enterprise Brands

Nearly half of U.S. consumers have purchased on social media, and 58% are interested in doing so. As a multi-location brand, a presence on social media is non-negotiable. While you may already have social media efforts included in your marketing strategy, what if we told you there was a way to improve your output while reducing effort? Artificial intelligence (AI) is already a powerful tool for many marketers. Nearly 7 out of 10 marketers believe that marketers leveraging AI will replace those that don't. If your enterprise brand still needs to leverage AI to elevate your local social strategy, now is the time to start! If you're using AI, kudos! This blog will highlight how to improve your strategy further. Let's get into it!

Reviewing How Enterprise Brands Can Leverage AI in Local Social

For those who aren't already experts in leveraging AI, let's quickly break down some of the top ways marketers can use AI in social media.

As you can see, marketers can use AI in social media in various ways. Testing different methods and determining what works best for your enterprise brand is critical. Read our blog post on how to incorporate AI into your social media strategy for more details!

How AI Can Improve Your Local Social Efforts

So, now that you understand how to use AI in local social efforts, let's dig into how AI improves them.

Decreased workload

Think of all the time you'll save with automated content creation and audience engagement. These previously manual tasks will take your teams a fraction of the time, allowing them to focus on and optimize other areas of your brand's marketing strategy. We recently launched Genius Social, an AI automation layer on top of our SOCi Genius product.

One Genius Social Beta Customer saw their resolution time to social media engagements go from almost four days to less than one day, with an unprecedented 95% resolve rate.

These exceptional results give you an idea of the power of AI and the results you could achieve by leveraging AI for your social efforts and beyond.

Data-Driven Insights

AI analytics can analyze large volumes of social media data to uncover trends, preferences, and sentiment, enabling local businesses to make informed decisions and optimize their social media strategies. AI can also process data from multiple sources, such as user interactions, demographics, and content performance across platforms. This provides you with a comprehensive view of audience behavior. Together, these insights will allow your team to create more informed social strategies moving forward, resulting in better performance.

Improved Personalization

Ninety percent of U.S. consumers find personalized marketing content somewhat to very appealing. Additionally, 80% of consumers are more likely to purchase when a brand offers a customized experience. The data speaks for itself. Personalized marketing efforts, including those on social media, are key. Consider how a multi-location retail brand sells and speaks to customers in Tampa, Florida varies from clientele in Seattle, Washington. AI algorithms can analyze user data to deliver personalized content, improving engagement by tailoring posts to individual interests, demographics, and behavior. Personalizing your local social efforts as an enterprise is overwhelming, but AI makes it significantly easier.

Automated Campaign Management

In conjunction with decreasing workload, AI can also automate the management of your social media campaigns. For instance, when looking at paid social efforts, AI can optimize ad targeting, scheduling, and budget allocation — maximizing the impact of local social media campaigns and improving return on investment (ROI). Similarly, with organic social efforts, AI can analyze audience data to determine:

The best times to post
The most engaging content types
The optimal frequency of posts

It can also identify trends and topics that resonate with the target audience, helping businesses tailor their content strategy.

Introducing Genius Social

These are just a few benefits enterprises can get by investing in AI for social media efforts. But how do you find the right tool for your enterprise? Using various types of AI technology can seem daunting, especially with 100s or 1,000s of business locations. That's where SOCi Genius, specifically Genius Social, comes in! Genius Social, layered over SOCi Social, automates local content creation and consumer engagement at each location. It is adept in your brand's voice, employing data-driven strategies to enhance your social presence while saving time and boosting efficiency.