What to Do If Your Facebook Account Becomes Deactivated

It's no secret that social media is a crucial component of a comprehensive localized marketing strategy. For many consumers, social media is where they discover new brands and purchase from them.

Three out of four consumers say they've discovered a new local offering based on recommendations and posts on social media.
Similarly, 35 percent of consumers and nearly half of Gen Z and millennial consumers prefer to purchase from a brand on social media rather than the brand's website.

While a local social presence is essential, what should your multi-location business do if one of your accounts gets deactivated? We have the answers in this blog.

Why Facebook Accounts Get Deactivated

With more than 2.93 billion active monthly users, social media is one platform all multi-location businesses should leverage. With so many potential customers on Facebook, having a business account deactivated can cause issues. Often, a Facebook business account can get deactivated because you violated Facebook's advertising policy. According to Facebook, accounts could also be disabled "because they don't follow our Community Standards, Advertising Standards, Commerce Policies or other policies and terms. We suspect an account has been compromised or hacked." Unfortunately, other times, Facebook may deactivate your account for a reason you don't understand or what seems like no reason at all. Regardless of why the account is deactivated, it is critical to get it back up and running promptly.

What to Do When Your Facebook Account Gets Deactivated

Now that you understand why Facebook accounts can get deactivated, let's dive into what to do when this happens. Step 1: When you first notice that an account is deactivated, you should appeal the process — unless you understand the cause for the suspension. If that's the case, you can fix the problem. This article from Facebook provides an in-depth explanation of how to appeal a deactivated account. Step 2: If you feel your business account may have been hacked, click this link to report it. Once you click "My Account Has Been Compromised," you'll be asked to enter your login information and ID for verification. Step 3: After entering these details, Facebook will search for your account and present you with accounts matching yours. If your account was hacked, the hacker might have reset the password. If that's the case, you'll be able to put in an old password, and once verified, Facebook will let you regain control of your account. Step 4: If your account is still deactivated, you can try reaching support through one of the following ways:

Find support through Meta's Business Help Center.
If you suspect the deactivation was due to one of your business' advertisements, you can contact Facebook through [email protected].
- Note, this is Facebook's official email account regarding general problems with Facebook Ads.

Following the steps above should ensure that your business can get its Facebook account re-activated.

Optimizing Your Local Social Strategy

Now that you understand what to do when your Facebook account gets deactivated, it's time to level up your local social strategy. Our Localized Social Content Guide can help. It provides best practices for creating effective local social content along with insight into which social platforms your business should leverage.

SOCi Social can also help. SOCi's social media management solution empowers enterprise and local teams to publish localized content, manage content libraries, respond instantly to social engagements, and analyze performance — all within one powerful platform. Learn more about SOCi Social today, and improve your local social efforts!