Liberty Tax Transforms Marketing Strategy by Leveraging SOCi for Growth and Local Success
Price Brothers Management Company Levels Up Their Digital Marketing Efforts For Multifamily Housing and Commercial Properties
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Price Brothers Management Company has been in business for over 100 years with three generations of the family working to build, develop, and manage livable spaces, retail properties, planned communities, apartments, and homes. The Price Brothers’ expanding portfolio includes over 10,000 apartments and more than 1 million square feet of commercial properties with 350 plus team members helping to manage their growing legacy.
Their corporate headquarters in Kansas City handles all of the company’s digital marketing efforts and needed one platform where they could create and manage listings, social media, and reputation for all properties with the goal of increasing brand awareness and building a digital community as strong as their physical ones. They needed an all-in-one location feed for reviews with robust reporting that could show everything at a glance. Their previous solution lacked these features and they required a platform that could also provide personalized, beneficial business and customer support for their small, but mighty, marketing team.
Using the SOCi platform, Price Brothers manages Listings, Social Media, and Reviews for the company’s apartment communities and commercial properties. By consolidating these multiple tool sets into one platform, they save corporate management time and create more valuable content that connects to their local communities.
Deena Gage, Director of Marketing for Price Brothers
Price Brothers has seen an increase in the frequency of posts and an uptick in the quality of their content using SOCi templates, which has led to more community engagement, and stronger performance on social, search, and reviews. Online reviews are paramount to apartment seekers and Price has reduced its review response time by almost two and a half hours using SOCi.
Before SOCi, managing over 50 online listings for not just multifamily properties, but also different types of commercial businesses used to take a toll on Price’s small team.
Deena Gage, Director of Marketing for Price Brothers
Consolidating their marketing technology with SOCi allows the Price Brothers marketing team to focus on other initiatives, like their recent 100th-year celebration, and more time to think outside the box, making them more creative marketers.
Price Brothers have had the following results since implementing SOCi:
Their corporate headquarters in Kansas City handles all of the company’s digital marketing efforts and needed one platform where they could create and manage listings, social media, and reputation for all properties with the goal of increasing brand awareness and building a digital community as strong as their physical ones. They needed an all-in-one location feed for reviews with robust reporting that could show everything at a glance. Their previous solution lacked these features and they required a platform that could also provide personalized, beneficial business and customer support for their small, but mighty, marketing team.
Using the SOCi platform, Price Brothers manages Listings, Social Media, and Reviews for the company’s apartment communities and commercial properties. By consolidating these multiple tool sets into one platform, they save corporate management time and create more valuable content that connects to their local communities.
“Because of SOCi, we can see patterns in what content performs best, which helps us establish our social content strategy for every community. We treat our digital communities as extensions of the living experiences at our properties, and meaningful interaction is most important for us.”
Deena Gage, Director of Marketing for Price Brothers
Price Brothers has seen an increase in the frequency of posts and an uptick in the quality of their content using SOCi templates, which has led to more community engagement, and stronger performance on social, search, and reviews. Online reviews are paramount to apartment seekers and Price has reduced its review response time by almost two and a half hours using SOCi.
Before SOCi, managing over 50 online listings for not just multifamily properties, but also different types of commercial businesses used to take a toll on Price’s small team.
“SOCi Listings was a game changer for us. The platform makes the process far less confusing and saves our office days of work. Even being able to easily update community office hours or holiday hours across our properties is a huge help.”
Deena Gage, Director of Marketing for Price Brothers
Consolidating their marketing technology with SOCi allows the Price Brothers marketing team to focus on other initiatives, like their recent 100th-year celebration, and more time to think outside the box, making them more creative marketers.
SOCi Results
Price Brothers’ Director of Marketing assigns monthly reporting to her team: “We provide our properties monthly reports on social performance using SOCi. The graphs and visualizations help us communicate what is needed and encourage their feedback. SOCi also makes it easy to report our quarterly digital marketing performance metrics to leadership and the business support SOCi gives our team is top-notch. The benefits are invaluable.”Price Brothers have had the following results since implementing SOCi:
- Corporate involvement in customer service has increased, resulting in better communication between the corporate and community offices
- Price Brothers have connected to more platforms, including Glassdoor, to help encourage teammate reviews and update their employment reputation, making the internal business side of social media easier
16%
More published social posts year over year2.3 hrs
Decrease in review response timeRelated Insights
