After pitching their vegan cinnamon roll concept on the TV show Shark Tank, the demand for Cinnaholic’s tasty treats quickly grew. One look at their delicious desserts and it’s easy to see why they’ve skyrocketed to 50+ locations across the country since 2010. However, Heather Stennis, the Director of Marketing for Cinnaholic, explains, “We are still a startup. People aren’t googling ‘Cinnaholic.’ They’re googling ‘bakery near me’ or ‘wedding catering near me.’” She insists that building and maintaining strong local pages and listings for each of their locations is paramount for improving their local SEO and continuing their growth.

While managing 50+ listings and local pages are challenging all on its own, in 2020 this task became increasingly hard. Ever-changing dining restrictions across the country required an increased frequency of updates across all locations and every platform. As a collection of brick and mortar bakeries, this also meant their team had to swiftly switch to digital ordering systems and 3rd party delivery apps overnight. “We didn’t have online ordering when we started and in the pandemic, we were scrambling,” said Stennis. “We had to build online ordering sites for all of our locations. Now with one click, our customers can easily order cinnamon rolls from our local pages.”